Tired of deodorant labels that read like a chemistry exam? Worried about what's hiding behind the word 'fragrance' or if that 'natural' formula will actually stand up to a busy day? We understand completely. That's why we believe in total transparency. At the heart of our promise is a simple, clean formula, and we want you to feel confident and informed about the purelygreat ingredients you're putting on your body every single day.
Welcome to your complete guide to what's inside our all-natural deodorant. Here, we’ll walk you through every single ingredient, explaining exactly what it is and why we chose it to keep you feeling fresh. We’ll also cover what we proudly leave out—no aluminum, no parabens, and no mysteries. Get ready to finally understand your deodorant and choose a product that is truly clean, gentle, and effective. The way it should be.
Our Ingredient Philosophy: The Purelygreat Promise of Purity and Performance
We believe effective, long-lasting deodorant doesn’t need a long list of complex chemicals. Our core philosophy is built on simplicity. While many products rely on a complex list of common deodorant ingredients like aluminum compounds and parabens, we choose a different path. We are committed to using the fewest ingredients necessary to deliver exceptional performance, ensuring every component has a clear and beneficial purpose.
The philosophy behind our purelygreat ingredients is guided by three unwavering principles:
- Safety: Your health is our top priority. Every ingredient is selected for its safety and gentle profile.
- Effectiveness: Natural should never mean a compromise. Our formulas are designed to work all day long.
- Transparency: You deserve to know exactly what you’re putting on your body. We are proud of our formulas and happy to share them.
EWG Verified®: Our Commitment to Your Health
Seeing the EWG VERIFIED® seal on our products means you can trust their safety. The Environmental Working Group subjects every ingredient to a rigorous screening process, checking for harmful chemicals, contaminants, and transparency issues. This verification is the gold standard for health and wellness, giving you peace of mind that our deodorant meets the strictest criteria for your well-being. It’s our promise of purity, backed by science.
Proudly Vegan & Cruelty-Free
Our commitment to kindness extends to all living beings. We are proudly 100% vegan, meaning no animal-derived products are ever used in our deodorants. We use plant-based alternatives like Candelilla Wax instead of beeswax. Furthermore, being cruelty-free is non-negotiable. None of our ingredients or finished products are ever tested on animals. This ethos is central to our brand and reflects our dedication to ethical, compassionate body care.
Made with Care in Canada
We are proud to formulate and produce all our deodorants right here in Canada. Local manufacturing allows us to maintain strict quality control over every step of the process, from sourcing our raw materials to the final packaging. Choosing Purelygreat means you are supporting a local business that values quality, reliability, and community. Our Canadian roots are a core part of our identity and a symbol of the trust you can place in our brand.
The Anatomy of Our Deodorant: Core Ingredients & Their Purpose
We believe effective deodorant doesn't need a complicated chemical formula. The magic behind Purelygreat is the synergy of a few simple, powerful, and all-natural ingredients. Each one is chosen for a specific job, and together, they provide long-lasting freshness without compromise. These core components work in harmony with our carefully selected essential oils, which do more than just provide a beautiful scent. Research into the bioactivities of essential oils confirms their natural antibacterial properties, adding another layer of protection.
The Odor-Fighting Powerhouses
This team works together to stop odor and absorb wetness, keeping you fresh from morning to night.
- Baking Soda (Sodium Bicarbonate): A natural salt that safely neutralizes the bacteria that cause odor, stopping bad smells before they even start.
- Corn Starch (Non-GMO): A fine, silky powder from corn that effectively absorbs moisture, helping you feel dry and comfortable all day long.
- Activated Charcoal: A highly porous form of carbon that acts like a magnet, drawing out and trapping impurities and odor-causing toxins from your skin.
The Skin-Soothing Moisturizers
We chose ingredients that nourish your delicate underarm skin, because effective deodorant should also be gentle.
- Shea Butter: A rich fat from the nut of the African shea tree that deeply moisturizes and calms the skin with its natural anti-inflammatory properties.
- Vegetable Glycerin: A natural humectant derived from plant oils that draws moisture into your skin, keeping your underarms soft, smooth, and hydrated.
This duo ensures our deodorant soothes your skin, preventing the dryness and irritation often found in other natural or conventional products. It’s gentle care that works.
The Perfect Structure & Texture
For our stick deodorants, the right texture is key for an easy, comfortable application.
- Candelilla Wax: A plant-derived, vegan wax that gives our stick deodorants their solid form and allows for a smooth, easy glide. It's the perfect vegan alternative to beeswax.
This transparent breakdown of our purelygreat ingredients shows our commitment to simple, effective, and honest skincare. You get everything you need for all-day protection, and nothing you don't.
The Art of Scent: 100% Pure Essential Oils for Fragrance & Function
You will never find synthetic 'fragrance' or 'parfum' on our labels. These terms can hide a complex mixture of chemicals, a stark contrast to the transparency we promise in our purelygreat ingredients. At Purelygreat, we believe nature provides the best scents with added benefits. We exclusively use 100% pure, therapeutic-grade essential oils that not only create beautiful aromas but also actively work with your body. Our commitment to all-natural formulation means we avoid the chemical compounds and aluminum salts often found in the list of FDA-approved antiperspirant ingredients. Even our unscented deodorant is truly free of scent—no masking agents, ever.
We group our scents to help you find the perfect match for your mood and preferences. Each blend is crafted from the highest quality ingredients for a healthy, effective experience.
Uplifting & Energizing Blends
For a bright, clean start to your day, these vibrant scents awaken the senses. They are perfect for an active lifestyle, providing a feeling of pure refreshment.
- Citrus (Grapefruit, Orange, Lime): A zesty trio known for its natural detoxifying and refreshing properties that leave you feeling revitalized.
- Tea Tree: A powerful botanical recognized for its potent antibacterial and antifungal benefits, ensuring you stay fresh and clean.
Calming & Soothing Botanicals
If you prefer a gentle, relaxing aroma, our soothing botanicals offer a sense of tranquility. These scents are ideal for sensitive skin and a calm state of mind.
- Lavender: World-renowned for its calming scent, lavender also helps to soothe and heal delicate skin.
- Geranium: A beautiful floral oil that works to balance natural oils and detoxify the skin, promoting a healthy state.
Earthy & Grounding Aromas
For those who favor deep, woodsy, and less-sweet scents, our earthy blends provide a grounding and confident aroma. These are robust, long-lasting, and highly effective.
- Patchouli & Cypress: This combination offers a rich, grounding scent with powerful natural deodorizing properties.
- Coriander: An underrated hero, coriander essential oil helps to balance perspiration and inhibit fungus naturally.
What's NOT Inside: The Ingredients We Proudly Avoid
At Purelygreat, what we leave out of our formulas is just as important as what we put in. Our commitment to your health means we consciously choose to avoid common chemicals found in conventional personal care products. This transparency is central to our philosophy and the foundation of all purelygreat ingredients.
We believe you have the right to know exactly what you’re putting on your body. That’s why we’re proud to be free from the following:
Why We Are Always Aluminum-Free
You will never find aluminum in our deodorants. Antiperspirants use aluminum compounds to physically block your sweat ducts, an unnatural process that stops one of your body’s key functions. Our natural deodorants work differently—they neutralize odor-causing bacteria without interfering with your ability to sweat. We choose to work with your body, not against it.
No Parabens, No Phthalates, No Triclosan
Our formulas are also completely free from a list of other questionable synthetic chemicals. We are committed to using only safe, natural alternatives because effective deodorant doesn’t require these additives. We proudly avoid:
- Parabens: Synthetic preservatives that some studies have linked to hormone disruption.
- Phthalates: Often hidden in synthetic fragrances, these chemicals are also potential endocrine disruptors.
- Triclosan: A harsh antibacterial agent that can cause skin irritation and is unnecessary for effective odor control.
The Problem with Synthetic 'Fragrance' (Parfum)
Have you ever seen ‘Fragrance’ or ‘Parfum’ on an ingredient list? This single term is a legal loophole that can hide hundreds of undisclosed chemicals, including common allergens and irritants. We don’t believe in secrets. The beautiful, subtle scents in our deodorants come from pure, high-quality essential oils—and we list every single one. Our simple and effective purelygreat ingredients are our promise to you.
Just as we believe in debunking the myths behind 'fragrance,' other fields also focus on separating fact from fiction. For those interested in the science of truth verification, resources from specialists like Morgan Polygraph offer insights into how myths around lie detection are addressed.
Ready for a truly clean deodorant? Shop our collection.
Choose Confidence. Choose Purelygreat.
Transparency isn’t just a goal; it’s our promise. We believe you deserve to know exactly what you’re putting on your body. This guide has shown you that every one of our natural deodorants is built on a simple philosophy: effective, plant-based ingredients are all you need for long-lasting protection. By choosing what goes in—and what we proudly leave out—we’ve created a deodorant that truly works, without compromise.
Understanding the purelygreat ingredients is the first step toward a healthier routine. You can trust what’s inside because our formulas are EWG Verified® for Your Health, 100% Vegan & Cruelty-Free Certified, and Proudly Made in Canada. We’ve done the work so you can make a simple, healthy choice for your body.
Are you ready to experience the difference that purity and performance can make? It’s time to stop worrying about your deodorant and start feeling great about it. Shop Our All-Natural Deodorants with Confidence and embrace a fresh, healthy, and effective way to stay protected all day long.
Frequently Asked Questions
I have sensitive skin. Is the baking soda in your deodorant irritating?
We understand that baking soda can be a concern for sensitive skin. Our formulas use a carefully balanced, minimal amount—just enough to be highly effective at neutralizing odor while remaining gentle. Many customers with sensitive skin use our deodorant successfully. For extra peace of mind, we always recommend performing a small patch test on your inner arm before your first full application to ensure it’s the perfect fit for you.
Are all Purelygreat ingredients certified organic?
While not every single ingredient is certified organic, we are deeply committed to sourcing the highest quality, natural, and effective components. We prioritize organic ingredients, such as our essential oils, whenever they are the best available option. Our primary goal is full transparency and creating a safe, healthy product. This commitment to quality is at the heart of all our formulas and ensures you get the best purelygreat ingredients in every product.
What is the shelf life of your deodorants given the natural ingredients?
Our all-natural deodorants have a shelf life of two years from the date of manufacture. For optimal freshness and performance, we recommend using your deodorant within six months of opening it. Because we avoid artificial preservatives, storing it in a cool, dry place away from direct sunlight will help maintain its creamy texture and effectiveness. This ensures you get the full benefit of our fresh, natural ingredients every time.
Are your products gluten-free and nut-free?
Yes, all Purelygreat deodorants are completely gluten-free. While our formulas do not contain any nut-derived oils, they are produced in a facility where other products with nut ingredients may be handled. We maintain strict cleaning protocols to prevent cross-contamination, but we advise customers with severe nut allergies to perform a patch test or consult a healthcare professional before use to be absolutely safe.
What does EWG Verified® actually mean for a deodorant?
EWG Verified® is your assurance that our deodorant meets the Environmental Working Group's strictest standards for health and transparency. It means every single one of the purelygreat ingredients has been reviewed and approved, avoiding EWG's extensive list of chemicals of concern. This seal confirms our commitment to full ingredient disclosure and safe manufacturing practices, giving you complete confidence that our product is healthy for you and your family.
How do I choose between the cream, stick, or charcoal formulas?
Choosing your perfect formula is easy. Our Cream Deodorant is our original, concentrated formula, ideal for those who prefer to control the application amount. The Stick Deodorant offers the same great protection in a familiar, convenient glide-on format for quick, mess-free use. Our Charcoal Deodorant provides an extra boost of odor and moisture absorption, making it perfect for heavy sweaters, intense workouts, or during your initial transition to a natural deodorant.
