Our Story

Purelygreat is a family run business founded in 2011, in Toronto, Canada, we are now located in Peterborough Ontario.

Debbie – Founder/Mompreneur/Healer/Developer of Great Formulas at Purelygreat

Over the years Debbie has dabbled in lots of stuff, including working in group homes, seniors fitness, rec programs, and was the founder of the 55 Plus Outdoors Club.

In her 30’s she took a mishmash of entrepreneurial jobs to survive, including working in reflexology for ten years. This was when she met her partner Philip and they brought Matthew into the world.

After visiting a bazaar and coming across a natural deodorant, a new business idea began percolating in her brain. Long story short, as a healer Debbie found her passion of natural products, became a raving fan, bought some deodorant wholesale, started a tribe of natural deodorant users, took a workshop on how to make it, spent years perfecting the formulas, built a lab, dragged her husband into the business and gave him time to fall in love with it. Fast forward they now serve thousands of natural lifestyle customers worldwide.

Philip – The Production Guy/Chief Problem Solver at Purelygreat

A professional photographer by trade, Philip was a pioneer user of Photoshop (If you’re old enough to laugh at this joke, this means you’re over 40). Always an entrepreneur in the advertising industry – Philip started a boutique agency which specialized in Corporate Communications. Philip and Debbie were married in 2000 and became partners in both business and in life.

A passionate cottager, Philip and the family enjoy paddling, photography, hiking, swimming and foraging mushrooms in the woods. You’ll often find Philip attempting to do his MacGyver fixes around the property.

Philip’s giveback to the community includes over a decade of commitment to The First Interfaith Out of the Cold Homeless Shelter as a volunteer on the Steering Committee and many years on the Executive Committee of the Peterborough Dragon Boat Festival. Currently he sits on the Board of The Peterborough New Horizons Band Organization, where he also plays Tuba!